NZ blackcurrants have received some media coverage in New Zealand over the last few years and in 2004, the berry was at the centre of an international marketing campaign for US audiences. Through print communications inspired by the “color diet concepts” espoused in books such as David Heber’s What Color is your Diet? blackcurrants were introduced to potential consumers in America. Pamphlets containing the opening statement: “We all know that good things come out of the blue And now scientists are discovering that excellent things come out of the purple” give some indication of the connection being made with Heber’s book.• Astronaut Article (Anti-Oxidant Strength)
• Astronaut Article (Anti-Oxidant Strength)
• Sankei News (Anti-Radiation Effects)
• Nikkei Health Magazine (Under Eye Circles)
• Studies on Blackcurrant and Digestive Health
• Studies on Blackcurrant Seed Oil and GLA
• Studies on Blackcurrants and Asthma(Airway) Inflammation
• Studies on Blackcurrants and Brain Health
• Studies on Blackcurrants and Cancer
• Studies on Blackcurrants and Cardiovascular Health
• Studies on Blackcurrants and Influenza A and B
• Studies on Blackcurrants and Metabolic Syndrome
• Studies on Blackcurrants and Women’s Health
• Studies Show Blackcurrants may promote Healthy Hair Growth and Combat Hair Loss
• Studies on Blackcurrants and Vision Health
